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In 1977, George Lucas agreed to a lower director's fee on Star Wars in exchange for keeping the merchandising and sequel rights, a trade 20th Century Fox executives considered an easy win because nobody thought movie toys would sell??? those rights are now estimated to be worth more than $20 billion
1+ hour, 15+ min ago (267+ words) Edited by Nato Lagidze One executive's throwaway concession became the blueprint for a $20 billion empire—and the moment Hollywood stopped understanding what it was actually trading away. That single clause, agreed to without much of a fight because both sides…...