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News
Walt Disney, TikTok Deal Highlights Creators
1+ hour, 35+ min ago (216+ words) The Walt Disney Co. and TikTok are partnering on a global content-sharing deal. At launch, short-form videos from participating creators who opt-in to the program will live on both TikTok and in Verts on Disney+. According to TikTok, fans shared…...
With Uno Bar Clubs, Mattel Finds New Analog Fans
10+ hour, 53+ min ago (307+ words) Uno, reportedly the world's most popular card game, found an unexpected hit in last summer's "Uno Social Clubs" experiment. So this year, it's bringing the concept back and supersizing it, moving on to five U.S. cities and nine international destinations — many…...
Measure This: Engagement, Viewing... Or Fandom?
2+ mon, 1+ week ago (316+ words) Does "engagement" have any connection with "viewing" anymore when it comes to a TV or streaming show? For a while now, senior TV streaming buying and selling executives say the answer is no. In a recent earnings calls, Netflix and…...
'Mandalorian And Grogu' Rockets To $102M, Leads Holiday Weekend Box Office
2+ mon, 1+ week ago (265+ words) “Star Wars: The Mandalorian and Grogu” rocketed to a leading $102 million opening on Memorial Day weekend, according to IMDb's Box Office Mojo. According to Rotten Tomatoes, the movie earned an 89% positive score from moviegoers and received other high audience-exit scores....
Epic Games Acquires Firm That Makes 3D 'Humans"
2+ mon, 2+ week ago (196+ words) Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering technology to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine. By acquiring Meshcapade, Epic is planning to further digital…...
Burger King Teams Up With Latest 'Star Wars' Film
3+ mon, 1+ week ago (167+ words) 04/23/2026 MediaPost Burger King will be rolling out its latest intergalactic partnership with the newest “Star Wars” film. Beginning May 4, the chain will release a limited-time menu based on “Star Wars: The Mandalorian and Grogu,” which hits theaters on May 22. “Star…...
Lego Bets On Smart Play To Modernize Bricks
7+ mon, 8+ hour ago (336+ words) At CES this week, the Lego Group debuted what it calls one of the most significant changes to its core play system in decades: Lego Smart Play, a new platform that uses sensors, sound and light to make physical Lego…...
OpenAI Shutters Sora, Ends Disney Deal
4+ mon, 1+ week ago (264+ words) OpenAI has made a somewhat shocking decision on Tuesday to close down its controversial Sora video-generation tool -- a deal that is also ending its highest-profile media deal to date -- with Walt Disney. In a post on social-media platform X, OpenAI…...
Lego Calls In Real-Life Luke To Hype Smart Bricks
3+ mon, 3+ week ago (468+ words) 04/07/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Lego Calls In Real-Life Luke To Hype Smart Bricks To help introduce SMART Play, its new interactive building bricks, Lego is…...
Adam&Eve\TBWA Enlists 'Heroes' For Legoland
5+ mon, 3+ day ago (240+ words) Galacticoaster, Legoland's newest high-tech ride, is the subject of “Calling All Heroes.” The spot is up through the end of March, with additional activations planned throughout the year. The ride is offered at Legoland Florida and Legoland California Resorts. Adam…...