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bandt.com.au > media-analyst-evan-shapiro-says-disney-tiktok-deal-is-really-about-selling-ads-across-both-platforms

Media Analyst Evan Shapiro Says Disney & TikTok Deal Is Really About Selling Ads Across Both Platforms

2+ hour, 41+ min ago   (359+ words) Disney’s blockbuster partnership with TikTok could be about far more than giving creators access to Marvel, Star Wars and Toy Story clips. According to media analyst and professor at New York University’s Stern School of Business, Evan Shapiro, the deal…...