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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 1+ hour agolatest article
- Aug 14, 2026earliest in window
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- 266avg words
- Arts, Culture, Entertainment & Media 48
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- Games 15
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News
Sonic the Hedgehog: Gotta Sell Fast!
4+ day, 17+ hour ago (381+ words) Source: NKOK/The Licensing Book Licensees celebrate 35 years of SEGA’s iconic blue blur! “This is not a small quantity of units,” Kalinske told The Toy Book in January 1992. “It’s just that Genesis is selling as fast as it hits. Besides,…...
FunMax x Disney: The Mouse As a Masterpiece
1+ week, 3+ day ago (323+ words) Source: The Toy Book A lifetime in the making, Mickey’s silhouette serves as the foundation for a new line of premium vinyl collectibles. From Disney Parks and animated films to toys, apparel, and home goods, the unmistakable silhouette of Mickey…...
The Design Shop: McHale Design Reflects on 40 Years of Building Toy Brands
1+ week, 4+ day ago (605+ words) Shaping The Consumer Experience From Physical Shelf to Digital Cart While Playmates’ long-running TMNT era is winding down thanks to a new licensing agreement between Paramount and Mattel that kicks in next year, McHale remains committed to these sewer-based Heroes…...
Barbie Goes Cyber-Chic with Yoon Ahn for Mattel Creations
1+ week, 5+ day ago (113+ words) Barbie X Yoon Ambush Doll | Source: Mattel The Ambush founder brings anime influences, robotic details, and a futuristic feline companion to a new collector doll launching Sept. 4. Barbie is heading into the future with a little help from Yoon Ahn....
MGA Entertainment Delivers BABY born Real Doll Line
3+ week, 5+ day ago (289+ words) The doll line offers realism, personalization, and immersive interactions to kids. MGA Entertainment launches its BABY born Real doll line, just in time for the brand’s 35th anniversary. Available now, these next-generation dolls encourage personal moments through premium realism and immersive…...