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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 9+ hour agolatest article
- Aug 14, 2026earliest in window
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- 268avg words
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News
Talkin' Toys: Fizz Creations Is Investing in the Future of Digital Games
9+ hour, 41+ min ago (1271+ words) Following success across multiple categories with licenses like ICEE, Harry Potter, and NASA, the company expands its U.S. business with a focus on gaming. The Toy Book (TB): For readers just discovering Fizz Creations, can you introduce the company and tell…...
Overture by Maestro Media Offers Resources to Game Creators
3+ day, 20+ hour ago (174+ words) The Toy Book Overture by Maestro Media Offers Resources to Game Creators The initiative offers Maestro’s infrastructure to designers, licensors, publishers, and more. Maestro Media opens its resources to designers, publishers, licensors, and retail partners with the launch of Overture…...
Warner Bros. Celebrates Iconic IP at Brand Licensing Europe 2026
4+ day, 19+ hour ago (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...
The Design Shop: McHale Design Reflects on 40 Years of Building Toy Brands
1+ week, 3+ day ago (605+ words) Shaping The Consumer Experience From Physical Shelf to Digital Cart While Playmates’ long-running TMNT era is winding down thanks to a new licensing agreement between Paramount and Mattel that kicks in next year, McHale remains committed to these sewer-based Heroes…...
‘Welcome To…’ Finds a New Home at Asmodee
1+ week, 5+ day ago (246+ words) The company acquired the flip-and-write game franchise from Blue Cocker and already has plans to expand its universe. Asmodee is adding another established tabletop property to its collection. The company acquired the Welcome To… IP and game range from French…...
Mattel Debuts First-Ever Monster High X American Girl Doll
1+ week, 5+ day ago (217+ words) Only 6,000 dolls will be available this fall. Shocking news from Mattel — for the first time, Monster High and American Girl are teaming up for a creepy-cute crossover doll. The star of the collaboration is Monster High’s Frankie Stein, the electrifying…...
Disney Consumer Products Went Bigger at Fan Expo Canada
1+ week, 6+ day ago (158+ words) Disney Consumer Products returned to Fan Expo Canada this weekend with its largest booth activation to date. The Aug. 27-30 showcase built on last year’s Star Wars and Marvel activations while adding Disney and Pixar’s Toy Story 5 to the mix following…...
Holiday Hill Farm Plants Partnerships with Spirit Halloween, License 2 Play
2+ week, 3+ day ago (222+ words) Source: Holiday Hill Farm New costumes and plush inspired by Spookley will be available this Halloween season. Halloween is on its way, and this year, the shelves are looking extra Spookley. Just in time for fall, Holiday Hill Farms is…...
JAKKS Pacific Inks Extension for Daniel Tiger’s Neighborhood License
2+ week, 5+ day ago (292+ words) The Toy Book JAKKS Pacific Inks Extension for Daniel Tiger’s Neighborhood License The toymaker remains the master toy licensee for the hit PBS series. JAKKS Pacific has renewed its multiyear licensing agreement with Fred Rogers Productions and 9 Story Brands for…...
Video Game Industry Faces July Slump as New Releases and Digital Worlds Keep Players Engaged
3+ week, 1+ day ago (373+ words) Spending fell sharply in July, while new releases, events, and digital experiences continue to give gamers plenty of opportunities to play. The industry is also looking ahead, with Sandbox Group expanding its family-focused digital offerings and the Esports Nations Cup…...