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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Monopoly board to take over London
4+ day, 7+ hour ago (32+ words) Campaign UK London's Trafalgar Square is set to house the UK's largest Monopoly board from 2-3 April, as part of the capital's first-ever London Games Festival....
What Star Wars taught me about creative marketing
5+ day, 17+ hour ago (303+ words) Pete Markey, marketing director at TSB and one of Campaign's Power 100 2016, on how Star Wars set him on the path to realising the importance of storytelling and creativity. by Pete Markey | 11 October 2017 This is my earliest childhood memory, being transported…...
EBay turns Comic Con-goers into avatars for collectible trading cards
5+ day, 13+ hour ago (26+ words) Campaign UK The AR experience provided comic fans with a unique card, including a digital version....
In pictures: Disney's 'Force Friday' Star Wars event in London
4+ day, 21+ hour ago (40+ words) Campaign UK The Disney store on London's Oxford Street opened its doors at midnight on Friday (4 September) to allow fans access to newly-launched Star Wars: The Force Awakens merchandise....
Star Wars licensing chief to speak at Brand Licensing Europe exhibition
4+ day, 20+ hour ago (40+ words) Campaign UK Lucas Licensing president Howard Roffman is set to be the subject for the Big Interview at the Brand Licensing show taking place at Olympia from 18-20 October....
Dixons aims Star Wars ad at John Lewis threat
4+ day, 21+ hour ago (34+ words) Campaign UK Dixons Retail is launching a multimillion-pound campaign featuring Star Wars character Darth Vader in an attempt to change perceptions of its customer service....
In pictures: Secret Cinema launches Star Wars nightclub
5+ day, 23+ hour ago (33+ words) Campaign UK Cinematic events company Secret Cinema opened the doors to its first nightclub event last Thursday (14 May), offering guests a Star Wars-themed experience....
Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters
3+ day, 17+ hour ago (56+ words) Campaign UK Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows users to enter details of their X-Wing, Millennium Falcon…...