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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Denny's harnesses the power of a viral internet sensation in new ad
11+ hour, 43+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Turkey of the Week: Coca-Cola???s AI Christmas spots are a ghost of Christmas past
11+ hour, 34+ min ago (33+ words) Turkey of the Week: Coca-Cola’s AI Christmas spots are a ghost of Christmas past Campaign UK Coca-Cola worked with AI studios Secret Level, Silverside AI and The Wild Card to create the ads....
Is Marc Pritchard right to say that agencies should strip away anything that doesn't add to creative output?
20+ hour, 22+ min ago (58+ words) campaignlive.co.uk Procter & Gamble's chief brand officer told the ANA conference in Florida that its time to "disrupt this archaic 'Mad Men' model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn't add to…...
Asos jumps on new Instagram video carousel ads
4+ day, 4+ hour ago (39+ words) Campaign UK Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell....
How Mattel is evolving beyond the ad
4+ day, 4+ hour ago (38+ words) Campaign UK Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom....
Nokia and Twitter engage with shoppers with Art of Outdoor winning creative
4+ day, 13+ hour ago (379+ words) by Staff | 17 February 2014 Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition. The campaign ran on Ocean Outdoor's network of…...
Coca-Cola celebrates diversity of football fans in Premier League ad campaign
4+ day, 12+ hour ago (23+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Secret Cinema launches brand experience arm
4+ day, 13+ hour ago (18+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Grime meets the marketers: How to marry brands and subcultures without selling out
4+ day, 12+ hour ago (37+ words) Campaign UK As grime music pushes into the mainstream and the number of tie-ups between brands and artists increases, how can authenticity be preserved?...
Six of the best brand activations at London Beer Week
4+ day, 15+ hour ago (40+ words) Campaign UK The second London Beer Week is well underway in the capital this week (22-28 February), with a host of brands activating at its east London hub and beyond....