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Beet.TV is an essential chronicle of the digital video revolution covering video advertising strategy; programmatic; and other aspects of the industry.
- 43articles · 30d
- 4+ hour agolatest article
- Aug 18, 2026earliest in window
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- 346avg words
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News
Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community – Beet.TV
2+ week, 4+ day ago (528+ words) CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom as a media buy rather than a community relationship will tend to miss the mark. Woolmington’s comments draw from The Fandom Advantage,…...